Corporate blogging is an investment that should produce a measurable return and to reach the company goals. It provides a clear mind map or overall marketing to its employees and parties with organization communication plan and media mix.For example, corporation blog of successful blogs have Microsoft, GM, T-mobile, IBM,Boeing, Google,Sun etc.
Therefore,to start a corporate blog base on reasons:
- Employment Branding
- Public Relations
- Marketing campaign
- Consulting service
- Innovative Idea
Corporate blogs primarily are used for national branding.Also, corporate blogging encourages employee participation in contribution of free discussion of issues or topic, collective intelligence and shares their views with employees, teams or spokespersons publicly.Besides, it can be used to announce new products and services. and clarify policies of the company.
There are top 10 corporation blog are Google, O'Reily Radar, Yahoo, Tom peters, Ask.com, Adobe software, GM fast Lane, SunBelt Software, English Cut, The otter Group.
Other Business blogs also include Marketing blogs, Employment blogs, Public Relations blogs .
In addition,on this weekend, I will introduce what tips,condition,pros, risk, advantage and disadvantage for the corporate of blogging, types of various blog.
A. Five tips to succeed corporate Blogging
- Plan ahead and post regularly
- Be original and fresh
- Personality counts
- Social Media
- Write well or find someone who can
B. The condition to start a corporate blogging
- Hire the right person for the job
- Plan the blog path way
- Design the blog to match the corporate site
- Use an RSS management system
- Promote the blog
C. Three types of various blogging
- Internal Blogs: It can be accessed through the corporation's intranet and can be view by their employees and participate in the discussion.
- External Blogs: It is published to the public for idea sharing and to announce new products and services launch by the corporation. At the same time, public are allowed to comments and posts on their products and services.
- Corporate blogging: It has become a way for the company to react with it customers and build a strong brand recognition.
D. Advantage of corporate blogging
- Build customers relationship
- Earned investors trust
- Beat the press releases
- Marketing medium
- Consumer feedback
E. Disadvantage of corporate blogging
- Corporate blogging might make it easy for defamation and invasion of privacy or to breach information security.
- It will create an expectation of updating the blog regularly and writing the blog will take a lot of time and cause of $759 billion in productivity every year.
F. Corporate Blogging Risks
- Negative Comment : Negative comment will affect the confidence of investor and clear comment and moderation policy.
- Neglect: Companies need to spend time and incur costs to maintain and update their blogs regualrly.
- Misunderstanding the Audience : The blog of audience may be write down something which is not true .
G. Pros of corporate blogging
- Centralized: Post and comments are easy to reach and followed by employees as generally structure conversation threads.
- Accessible: Among the executives since the corporate blogging are an" unparalleled information gathering mechanism"
- Cost more cheaper: Achieve of thoughts and ideas can be created within an hour through corporate blogging.
- Important information: Employees and customers feedback to executives.
Corporate blogging is getting important for corporation to deliver the message privately or publicly since it has brought many pros even though the cons come along with it.
Reference:
Corporate Blogging of Information from Website. from
http://ecommercesite.wordpress.com/2008/07/04/corporate-blogging-a-new-marketing-tool-for-companies/
Corporate Blogging of Information. from
Corporate blogging: A new communication marketing communication tool for companies . from http://juz4uecommerce.wordpress.com/
Business Week, corporation will change your business. from
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